THINKING > ACTIONS > RESULTS
What We Do
Go MAD Thinking is a unique consultancy that delivers measurable business results by helping people to think differently.
We help our clients to go make a difference (Go M.A.D.®) by applying a proven thinking framework. This equips people with the practical skills and tools to achieve a wide range of personal and organisational goals.
Typically, organisations continuously tweak the actions they want people to take, or send individuals on training courses to get these actions right, in the belief that this will get the results that are wanted. However quite often these actions just don’t happen, no matter how many times people are trained or told what to do. We’re different because we help you and your people to work on the thinking that will drive these actions, so it is more likely that the best actions will be taken to get the best results.
We do this by helping you to think in a results focused way. Using the Go M.A.D.® Framework developed from research in 1998 we give you a Thinking System which if applied can greatly improve the probability of success for day to day tasks, projects or large scale business transformation.
Equipping people with the skills and tools to make measurable differences in individual effectiveness, organisational performance and bottom line results, we will guarantee to make a difference to your business. We will give you practical tools that will get you immediate results in the following areas:
How we will work with you
Our Thinking Engineers will work with you to identify the areas where real differences can be made before designing a bespoke solution. A few examples of the differences we help our clients make include:
- Greater employee engagement
- Improved productivity
- Cost savings
- Focused leadership thinking
- Higher customer satisfaction
- Increased sales
- Successful organisational change and restructuring
- Transformed culture.
To find out more about how your business could benefit from working with us please Contact Us
See the clients we have helped make measurable differencesÂ
Tools and techniques
We will employ a range of tools and techniques that we have developed over the past 14 years to help you achieve measurable business results.
Examples of these are:
- Senior team thinking
- Facilitation of thinking sessions
- Development sessions
- Breakthrough workshops
- 90 day Go MAD challenges
- Training in-house facilitators
- Diagnostic and measurement toolkits

What our clients say
“I have always found Go MAD flexible and easy to work with, matching the delivery style to the needs of the audience. These programmes have encouraged our people to take responsibility for their actions and ultimately their future success”.
Ward Atkinson, People and Organisational Development Manager, BBC Worldwide
“Go MAD has totally changed my life, and of all the courses that I have been on during my time with Royal & SunAlliance, it is the only one where I have experienced content which has changed my attitude to life and others”.
Richard Hand, Royal & SunAlliance
“I have been on numerous development courses over the last 16 years in 3 different sales environments. This is far and away the best and most practical course that isn’t just a management tool but a life tool”.
Gillian Russell, Regional Sales Manager, 3M Healthcare
“I worked on a scrap reduction Project and used Go MAD Thinking and this has led to a $100,000 a quarter saving for the Company!”
Susan Chun, US based, Global supplier of industrial components to the Aeropsace Industry
