Our Remarkable Journey
Our business is underpinned by a passion and aspiration statement and a set of four key values that we live by each day and hold each other and ourselves accountable to.
Our Passion: Opening minds to make a difference
Our Aspiration: To become a global thinking brand
Living the values:
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Inspiring: we achieve results, push the boundaries and make a difference; we inspire others to do likewise through our words and actions. |
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Results Focused: we do whatever needs to be done to create business benefits and tangible results that clients can measure. |
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Straightforward: our internal and external behaviour is to challenge complacency, keep things clear and be easy to work with. |
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Passionate: we are driven to go beyond good. We seek to be great through being energized by what Go MAD Thinking does to help people to open their minds and make a difference. |
Our Remarkable Journey:
Back in 1996, Andy Gilbert decided to take a risk and start his own training and development consultancy. A values driven consultancy where he could harness his learning (a Masters Degree in HR Development) and experience as a consultant in large-scale organisational change and development.
Andy knew that we all make thousands of differences in our lives each and every day and that our actions are dictated by our thinking. He had the realisation that most people are unaware of what they naturally do (i.e. what the DNA of their thinking habits are) whenever they achieve success in life. He wanted to lead an organisation that really made a difference.
But what does making a difference really mean and how can you evidence it? Rising to the challenge of Kath Roberts, one of the original team, Andy decided to undertake a massive phenomenological (i.e. studying a phenomenon – this time about Making A Difference) research project using the question; “What is the simplest way of explaining the success process that people naturally use when making a difference?”
After a year and over 4,000 hours of interviews with successful individuals, Andy and his team found that the result was not a process but a system. A system that could be understood and applied by individuals, teams and businesses to achieve greater results. A system comprising interdependent components and key principles.
After one year of testing as a development programme for schools and as a development and coaching programme in the business world, the new thinking system was launched. The acclaimed Go MAD Framework continues to underpin all the training and development work of the business over a decade later.
It helps people to think with speed, clarity, creativity and consistency to achieve success and improve business performance in:
- Leadership development
- Change management
- Cultural transformation
- Coaching and management skills
- Team development
- Project facilitation
It helps individuals to fulfill their personal dreams and goals and achieve success in:
Andy has stuck to his personal dream of building a values driven company by recruiting outstanding individuals. They bring challenging thinking, diverse experience and personal values that are consistent with those of the business. They work with corporations and individuals in over 30 countries worldwide.
Chunking down the Go MAD Framework, Andy and the Go MAD Team have produced over 100 books and leading edge multi-media training and development programmes. These have been used by hundreds of thousands of people worldwide to make positive differences in their lives.
