Leadership Development and Cultural Transformation

Do you want to change the culture of your organisation but are not sure how to?
Go MAD Thinking enables organisations to develop from the inside out, starting with transforming the thinking of their people. The Go MAD Framework and solution focused toolkit provides organisations with a shared 'Thinking System' to empower people to make measurable differences in line with the business objectives and vision.

William Everard founded Everards Brewery in 1849. Over 150 years later, it is still a family run company with a vision that echoes that of its founder, to be: ‘A Family Business supporting Great People to run Great Pubs’. Combining innovation and modern technology with its traditional values, the company has an estate of 166 pubs and brews quality award-winning ales. Everards Brewery is the winner of the prestigious The Publican’s Pub Company of the Year Award 2008 and 2007.

Stephen Gould was appointed Managing Director in 2005. He joined the company at a time of great change: part of the business was being sold; there was a downturn in the cask ale market and a new senior management team had just been appointed.

Working with Go MAD Thinking, Stephen spearheaded a business improvement programme which directly involved over 40 per cent of the total Everard’s workforce in making a measurable difference and led to the development of an award winning, solution focused culture.

The Challenge

• A family run business, with a heritage of over 150 years, introduced a new managing director and senior management team at a time of market challenges and organisational change. The Leadership team needed a programme that would develop their thinking skills and instill a shared way of doing things in the business. A sustainable, measurable system that could be role modelled from the top and cascaded throughout the organisation to create cultural change.

The Solution

• Go MAD Thinking facilitated a three-day team development session for the senior management team which introduced them to the Go MAD Thinking System and developed their coaching skills. Each was tasked with a 90-day challenge, to be held accountable to each other for as part of a buddy coaching system. This was followed by a one-day vision and values workshop from which a revised vision and set of values was established. The Go MAD Thinking System was then rolled out to the next two leadership levels, which led to over 40 per cent of the workforce becoming trained in the daily application of the Go MAD Thinking System. Cross-divisional working was introduced which led to creativity and innovation in line with Everard’s values.

• The results have been to create cultural transformation by starting with the personal development of Everard’s leaders. This has improved performance and led the company to win The Publican’s Pub Company of the Year for 2008 and 2007.

To find out how Go MAD Thinking can guide you through cultural change and business development:

• Read How to Save Time and Money by Managing Organisational Change Effectively based on over 10 years' research and consultation with over 100 organisations, this booklet gives practical advice and clear explanations to handle effectively people’s reaction to organisational change.
• Listen to our five-star rated podcasts for easy to implement Go MAD Thinking tools and techniques.
  
• Register as gomadthinking.tv user and enjoy 24/7 access.
  
• Sign up for our MAD About Thinking ezine filed with tips, interviews and special offers.
• Contact us