February 2006  
 


Go MAD About...
(The information newsletter from Go MAD Thinking)

 
 

Welcome to Go MAD About... a regular injection of thoughts and information from the Go MAD team for people seriously interested in making a difference. Each Go MAD About... gives you a short thought provoking information piece on a specific theme along with an activity, quotes or High Quality Questions to engage your imagination and tips to focus your mind.

Welcome to all new ezine subscribers and also a big welcome to Go MAD Thinkers. To find out how to become a Go MAD Thinker and make massive savings on Go MAD products and services
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In this issue:
   
 


1. Avoid being one of the 90% who run with the first idea – Thoughts from Thinking Engineer Ken Hudson
2. Ten top tips on generating possibilities
3. Special Offer e-book – 'How to produce plentiful possibilities, pressing priorities and a perfect plan' for only £1.00
4. Download – From the book 'Go MAD About Coaching' – Generating possibilities – 10 common areas
5. Latest news from Go MAD

 
  Avoid being one of the 90% who run with the first idea – Thoughts from Thinking Engineer Ken Hudson 1  
 

Now don't get me wrong – the first idea may be a very good one, and might be an idea that has served you very well in the past. However, if it's an idea that becomes translated into 'the way we do things round here' or 'we've always done it this way' then now is definitely the time to shake things up.

Situations change, technology changes, people change and what was right at one time will most probably not be right in the future. This quote printed on a WH Smith bag a few months ago struck a chord: "My interest is in the future because I'm going to spend the rest of my life there." By Charles F Kettering, who was an American Engineer/Inventor (1876-1958). So what if there might just be a better way of doing things? What if a new idea could possibly save much more money? What if a new idea could possibly generate many more sales leads? What if a new idea could possible achieve the job twice as quickly? Isn't it worth just spending a few minutes exploring more possibilities?

Many people, when they start to think of new ideas, stick with generating possible ways to solve a problem or possible tasks to do. What was interesting from the original Go MAD research into successful people is the fact that they think of much more besides. We found generic questions that were consistently asked by top performers to produce ideas and suggestions that would help them.

In addition to tasks these include, amongst other things, what resources might be needed, what reason there might be for involving other people, who they might possibly involve and, crucially, what obstacles they might possible come up against and how they might overcome them.

Thinking about possible obstacles, reminds me of a talk I heard by Helen Sharman, the first Briton in space. She trained for months in Russia before eventually flying. Helen said that most of the training that they did was not on how to fly the spacecraft under normal conditions but having ideas about how to combat every single thing that they thought could possibly go wrong and practicing. Handling an emergency was something their brains should be able to do on 'automatic pilot', rather than panicking. How many of us, on a much smaller scale, think through the possible obstacles that may arise, possible ways of dealing with them and then work out or practice how we might overcome them in advance?

Generating lots of ideas does not have to be a time-consuming affair. By asking high quality questions, such as:

  • What tasks might possible be useful?
  • What resources might I possibly use?
  • Who might I possibly involve?
  • What obstacles might possibly arise?
  • How might I overcome these obstacles?

and spending a concentrated ten minutes answering those questions with possibilities (however wild and wacky) will produce a multitude of options that might never have been discussed. With a group of 8-10 people, we would regularly expect to generate around 250-300 ideas within 6 minutes. If you are working on an individual goal, aim to generate at least 30 ideas answering these questions before even considering your priorities. When I am helping someone else with their thinking I often find that it is idea number 40 or 50 on the list that becomes the top priority as they move forward.

Go MAD helped a team at Mowlem plc to apply possibility thinking to a project to reduce the area the area of plant rooms in a number of schools, and they made savings in excess of £327,000. As John Fox, PFI Manager at Mowlem said "The key to our success definitely stemmed from a 'there are no rules' approach to generating ideas; the team has been very receptive to an 'anything is possible' approach!"

A question to ask yourself: What goals might I want to do some possibility thinking about?

 
  Ten Top Tips on generating possibilities 2  
 

1. Ask high quality questions of yourself starting with 'What', 'How' or 'Who'.
 
2. Ask yourself 'How might I possibly do it?' rather than 'Can I do it?'
 
3.

Question your children or people new to the company as to what they would do with your problem or issue. Their straightforward and direct answers may surprise you!

   
4. Develop your rebel side. If someone tells you how something is meant to be done, challenge yourself with the question 'How else might it be done?'
   
5. With your colleagues, take a proposed solution to a problem and create outrageous ideas.
   
6. Use reverse logic e.g. ask yourself the question 'What are the possible things that would not contribute to success?" And then either reverse those or explore further possibilities by suspending logic and asking "What if?"
   
7. Imagine if the world's greatest expert was with you right now. What advice might he or she give you?
   
8. Choose a problem or opportunity that you have and come up with 10 ideas. Then come up with 10 more. Keep asking yourself 'What else?' and don't give up until you have the full 20.
   
9. Invite your friends/colleagues out to somewhere where you can have a laugh and come up with off-the-wall thoughts – the more outrageous the better.
   
10. Encourage the team to think about the inclusion of 'things we have tried before, but didn't work', 'things we believe won't work', and 'things that were invented elsewhere'. Use these as positive inputs and look at them through different eyes as possibilities.

 
  Special offer e-book – 'How to produce plentiful possibilities, pressing priorities and a perfect plan' for £1.00 3  
 

This month to coincide with this newsletter we have a special offer on the Go MAD
e-book 'How to product plentiful possibilities, pressing priorities and a perfect plan'. For only £1.00 you can download this e-book for a quick and easy guide to planning priorities.

Order Your Copy Now

 
  Download – From the book 'Go MAD About Coaching' – Generating possibilities – 10 common areas. 4  
 

With this e-zine we are offering you the opportunity to download an extract from the book 'Go MAD About Coaching'. This download will give you valuable insights into how to help others to generate hundreds of possibilities. To receive this download simply send an email to coaching@gomadthinking.com with a subject header of 'Download request'.

For more information on Go MAD About Coaching and other
Go MAD publications visit
www.gomadthinking.com


 
  Latest Go MAD news 5  
 

Successful Big Breakthrough Workshop

Go MAD recently facilitated a Big Breakthrough Workshop for a large retail company to help them with their thinking about the restructuring of the supply chain function following a recent merger. This change project will impact on approximately 4,000 people, require an investment of £60-£90 million and will be the largest change project to have taken place in the organisations history.

The workshop followed 2 days consultation, and the design of 100 High Quality Questions related to 5 key areas which formed the project goals. The thinking day involved the 7 person project team in focusing on 3 of the 5 goal areas. A series of breakthrough thinking exercises generated 1267 possible actions and a prioritised action plan to move the project  forward. The workshop was filmed to allow Go MAD to demonstrate to others how Solution Focused Thinking can create break through's in thinking.

A workshop participant said "I never would have believed it was possible to come up with so many ideas in such a short space of time."

A question to ask yourself : When did you last invest the time to 
identify and consider over 1000 possible ideas in one day?


If you have a project which would benefit from some solution focused 
breakthrough thinking contact a Go MAD Thinking Engineer on 01509 891313.

Latest Go MAD Audio CD

The next CD in the 'Your Questions Answered' series has just been added to our online shop. CD3 'Obtaining profitable referrals' – with Tony Gedge being interviewed by Andy Gilbert, is now available for only £9.97 (£5.00 for Go MAD Thinkers). On this CD you will discover how to obtain profitable referrals from existing customers.

visit our online shop to order your copy now

Massive savings for Go MAD Thinkers - one month only

Go MAD Thinkers – for February only you can order as many Go MAD products as you like using your 50% discount. Just think how much you could save!

This special offer means that the Go MAD Thinkers allocation of a maximum annual order of 5 of each publication does not apply for February 2006. Therefore you can order as many products as you wish using your 50% discount. Simply visit www.gomadthinking.com to view our complete range of products.

If you would like to take advantage of these savings and further benefits,
register as a Go MAD Thinker now!

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The initial 4-day training introduces you to an intensive and challenging 6-month programme. This 6-month programme gives you the tools to apply solution focused thinking on a personal level and to achieve business results. To receive the 6-month programme promotional DVD click here


If you have any questions or would like more detail about the information in this issue please contact the Go MAD team.

Best wishes from,
The Go MAD Team
http://www.gomadthinking.com/

If you have any comments, tips or favourite quotes we would like to hear from you. Send them to info@gomadthinking.com.
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