Vision & Values
Our Purpose:
To improve your world through better thinking.
We do this by:
Enabling behaviour change;
giving people choices about how they think
with practical tools that guarantee
better actions and better results.
Developing forward-thinking organisations
and enlightened leaders
who are passionate about enabling change
to happen more effectively and sustainably.
Working with visionary partners,
to make a larger-scale* difference
by helping their customers or communities
to have Light Bulb Moments.
(*providing value/service to at least 500,000 people)
Our 2023 Vision:
To help 100 million people
have a Light Bulb Moment.
Our 2028 Vision:
to make the world a better place
by being the catalyst for at least
1000 humanitarian projects.
Our Values:
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Challenging – We challenge ourselves, clients and partners to improve performance, to go beyond being good and aspire to being great. We confront issues appropriately and are open to being challenged.
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Results focused – We focus on solutions and role model applying the Go M.A.D.® Results Framework to help ourselves, clients and partners achieve greater success.
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Inspiring – We inspire people to make a difference, to have the courage to think bigger, better and bolder and take personal responsibility for making it happen.
- Straightforward – We provide simple explanations, communicate clearly and are easy to work with.
- Passionate – We care passionately about making a difference and the work we do to help people have Light Bulb Moments.