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Vision & Values


Our Purpose:

To improve your world through better thinking.

We do this by:


Enabling behaviour change;

giving people choices about how they think

with practical tools that guarantee

better actions and better results.


Developing forward-thinking organisations

and enlightened leaders

who are passionate about enabling change

to happen more effectively and sustainably.


Working with visionary partners,

to make a larger-scale* difference

by helping their customers or communities

to have Light Bulb Moments.

(*providing value/service to at least 500,000 people)


Our 2023 Vision:

To help 100 million people

have a Light Bulb Moment.


Our 2028 Vision:

to make the world a better place

by being the catalyst for at least

1000 humanitarian projects.


Our Values:

  • Challenging – We challenge ourselves, clients and partners to improve performance, to go beyond being good and aspire to being great. We confront issues appropriately and are open to being challenged.

  • Results focused – We focus on solutions and role model applying the Go M.A.D.® Results Framework to help ourselves, clients and partners achieve greater success.

  • Inspiring – We inspire people to make a difference, to have the courage to think bigger, better and bolder and take personal responsibility for making it happen.

  • Straightforward – We provide simple explanations, communicate clearly and are easy to work with.
  • Passionate – We care passionately about making a difference and the work we do to help people have Light Bulb Moments.



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