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Matalan Case Study

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Matalan faced challenges around the development of their Head Office and Retail Store Managers’ engagement and leadership styles.

An employee of Matalan was licensed by us to deliver a Solution Focused Thinking programme so that they could use our intellectual property to embed practical results focused thinking tools into the company, deliver the Institute of Leadership and Management (ILM) level 5 award to Head Office and provide a three day coaching programme to 225 Store Managers, Deputy Managers, Visual Merchandising and Human Resources personnel.


The challenge

Areas in which challenges arose: Employee engagement, development of key people in the business, leadership style and knowledge, cross functional growth and movement of small teams within the company therefore bringing people off-station was difficult.


The solution

One day modules to fit with the ILM level 5 award/certificate. These were designed by both us and Karen, the Learning and Development Manager at Matalan.

Karen was licensed to deliver the Go M.A.D.® Solution Focused Thinking System (SFTS), by attending and then leading and delivering a pilot group for a three day coaching program.

The handing over of the program from the external Thinking Engineer to the internal trainer removed long term reliance on external support and ensured that the program was customised to Matalan.

Under the licensing agreement, Karen trained 225 Matalan store managers in Go M.A.D. coaching and personal effectiveness and 36 head office managers through the ILM level 5 modules.


Differences made 

Matalan store managers in one area embedded the Go MAD Thinking coaching approach. The total Return on Investment (ROI) in just 90 days from seven stores was £314,000 per store. This was through better team morale, customer engagement and involving others.  

  • Six Head Office staff, following attendance on a 3 day Go MAD Thinking coaching programme achieved a massive ROI of £7.3M  
  • ROI from the 90 day challenges, within the manager population hit more than £5M.  
  • The Go MAD 3 day coaching programme was rolled out to Deputy Store Managers and a number of employees within the organisation have been licensed to deliver the Go MAD Thinking approach. 

Julie Blomley, HR Controller, Matalan 

"I think it’s more than met the original objectives, I think it’s exceeded everybody’s expectations on what was possible…we’ve got people working so differently, we’ve seen dramatic changes in people, big transformations. So I think it’s more than delivered."


Karen Poynton, Learning and Development Manager, Matalan

"The biggest noticeable difference was the change in behaviours, having worked with the population before and listening to the feedback, there was a definite difference in what they were saying in terms of how their teams were performing, how their teams were sharing information and collaborating with each other."


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