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Everards Brewery Case Study



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Everards Brewery is a family run company with a vision that echoes that of its founder, to be: ‘A Family Business supporting Great People to run Great Pubs’.

Combining innovation and modern technology with its traditional values, the company has an estate of 166 pubs and brews quality award-winning ales. Everards Brewery has been the winner of the prestigious The Publican’s Pub Company of the Year Award on many occasions.

A new Managing Director, Stephen Gould was appointed and joined the company at a time of great change: part of the business was being sold; there was a downturn in the cask ale market and a new senior management team had just been appointed.

Working with Go MAD Thinking, Stephen organised a business improvement programme which directly involved over 40 per cent of the total Everard’s workforce in making a measurable difference and led to the development of an award winning, solution focused culture.


The challenge

A family run business, with a heritage of over 150 years, introduced a new senior management team at a time of market challenges and organisational change.

The Leadership team needed a programme that would develop their thinking skills and instil a shared way of doing things in the business.

A sustainable, measurable system that could be role modelled from the top and cascaded throughout the organisation to create cultural change.


The solution

Go M.A.D.® facilitated a three-day team development session for the Senior Management team which introduced them to the Go MAD Framework and developed their coaching skills.

Each team was tasked with a 90-day challenge, to be held accountable to each other for as part of a buddy coaching system. This was followed by a one-day vision and values workshop from which a revised vision and set of values was established.

The Go MAD Results Framework was then rolled out to the next two leadership levels, which led to over 40 per cent of the workforce becoming trained in the daily application of Solution Focused Thinking. Cross-divisional working was introduced which led to creativity and innovation in line with Everard’s values.

Stephen Gould, Managing Director

“The Go M.A.D. methodology has been a part of our business for several years. It has developed our culture, thinking and performance through providing a common language and practical set of tools that has enabled our people to make real measurable differences.

Over half our employees are trained in Go M.A.D. Thinking skills which has encouraged cross functional working, a solution focused approach to the business and a very low staff turnover level.

The value of the business has grown through innovative customer attraction and retention initiatives, a creative approach toward the acquisition of pubs and the ongoing development of our team.

The Go M.A.D. Framework is now applied to everything from our company vision and values to our day to day behaviours and has been instrumental in us winning several major industry awards.”


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