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Organisational Change & Culture


It has often been said by clients that the Go M.A.D.® Results Framework provides “the glue” that enables the people and plans of an organisation to stick together.

Whilst at one level it is just seven key success principles that people naturally apply. The Go M.A.D. methodology also provides a common language and practical tool kit that can be shared at all levels in an organisation to accelerate personal results, improve team performance and enable highly effective cross-functional collaboration.


organisational change and culture gamechanger process


Our 9-step ‘Game Changer’ process can embed our solution focused methodology to do what it says on the tin. You have a shared I.T system and performance management system, why not consider having a shared ‘Thinking System’- a methodology that aligns leadership strategy, empowers and engages people to go make a difference (Go M.A.D.) and achieve sustainable results through 30, 60 and 90-day challenges.

You might just develop a new way of doing things around here!


How to save time and money managing organisational change book


To discover how we do this and how you can too, then have a read of ‘How to save time & money by managing change effectively.’ It’s a book based on over 20 years worth of research, which makes a case for different thinking during change and contains lots of practical tips you can apply immediately to managing change and helping your people get through change.


Real life feedback









“We have used this solution focused thinking methodology to engage and empower people to make a difference throughout our entire workforce and beyond with many of our patients. The practicality and support it provides enables us to think, act and be more productive in achieving our goals, making change happen quicker and easier. Examples of the broad range of results include using it with my Executive team to think differently and find new ways of identifying an additional £1.5m p.a. budget for more Registered Mental Health Nurses in our Inpatient services. This investment helped us improve the effectiveness and safety of the wards.

Our team of licenced Master Coaches have been the catalyst for spreading and embedding the shared language and practical thinking tools across the organisation to improve employee retention and wellbeing, achieve over 30% reduction of time spent in meetings as well as improving the clarity, creative thinking and productive outputs from meetings at all levels. All of which has enabled us to provide even greater patient care.”

Colin Martin - Chief Executive, Tees, Esk and Wear Valleys NHS Foundation Trust

Aon logo

“We felt Go M.A.D. was going to be a two-year programme where we were going to fundamentally shift the whole culture within our organisation. The results are fantastic. We’ve seen a significant shift in the levels of customer satisfaction and the feedback we are getting is fantastic. We’ve seen a fundamental shift in our employee satisfaction levels and we are also seeing a significant improvement in our shareholders’ returns. The results for us are what matters and we are absolutely seeing that in our company. I don’t have any hesitation in giving my commendation and recommendation that people use Go M.A.D. Thinking.” 

– Michael Gould, former Managing Director Operations, AON Employee Benefits



Everards Brewery logo


"The Go M.A.D. Thinking methodology has been a part of our business for over 5 years. It has developed our culture, thinking and performance through providing a common language and practical set of tools that has enabled our people to make real measurable differences. It has encouraged cross functional working, a solution focused approach to the business and a very low staff turnover. The Go M.A.D. Thinking System is now applied to everything from our company vision and values to our day to day behaviours and has been instrumental in us winning several major industry awards.”

– Stephen Gould, Managing Director, Everards Brewery


Whitepaper - Why change fails
Discover how leading organisations are providing the step change in performance that allows them to deliver the numbers and shareholder value.

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