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6 ways to generate great ideas

Inspire Light Bulb Moments with creative thinking

6 ways to generate great ideas


How often do you hear people say, “I’m not very creative” or maybe it’s something you think about yourself. Creativity can take many shapes and forms. One of these is asking yourself great questions. Great questions will give you great answers and ideas. Good ideas are generated all the time, but great ideas are those that spark Light Bulb Moments that lead you to make a difference. 


These six types of creative High Quality Questions will give you more options when generating possibilities. They stretch the imagination, sometimes to the extreme. 

They can be useful, if thinking is blocked or if a different perspective might be helpful.

Use these questions in any situation, be it coaching yourself, others or working with groups. You’ll have to judge if individuals are receptive to this type of approach. It might seem a bit strange to some at first.

Here’s some examples of creative questions. The list isn’t exhaustive, and you could develop your own:


6 ways to generate great ideas

1. What if...?

These questions are useful to move forward from blocked thinking and to challenge assumptions. For example, ‘What if you did know what you wanted to do, what might that possibly be?’ or ‘What if budget wasn’t an issue, what could you possibly do?’



 2. Distance, time or space

This helps to give a different perspective. It also creates some detachment and therefore can take the emotions away from the situation. Examples of this question type are: ‘Imagine looking down from outer space and understanding everything that is happening in the universe, what other possibilities might there be?’ or ‘Picture the situation in six months, everything you want is in place, what has possibly happened to get you there?’



 3. Third person perspective

Like distance, time and space this gives a different perspective. For example, ‘What ideas might your CEO possibly add to the conversation?’ or ‘Imagine the world’s greatest expert was here, what might they possibly suggest?’



 6 ways to generate great ideas


4. Reverse logic

Some people naturally evaluate possibilities, prioritise and reject ideas as they’re generating them. Reverse logic questions can stop this. For example, ‘What are all the things that aren’t a possibility?’ or ‘Who should you possibly avoid involving in this goal?’ 



5. Magic imagary

Stretch the imagination by formulating questions around magic. The obvious one being, ‘If you had a magic wand, what could you possibly do?’ or ‘If things that would help are like a rabbit pulled out of a hat in a magic trick, what might you possibly pull out of the hat?’



 6. Environment and objects

Look around where you are. How could you possibly use what you see to create questions? For example, there might be a book in the room, you could ask, ‘If you pick that book up and it contained all the information you needed, what might that possibly be?’ Or using the example of a chair, ‘Imagine all the people who have sat on that chair, what might they possibly advise you to do?’



The aim of using these questions is to come up with as many ideas as possible. Its about stimulating your brain to think of the extraordinary. You’ll be sure to come up with a least a couple of great ideas from the many generated if you give it a go.


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Find out more about how we use these techniques to help organisations accelerate results.


For more tips on generating lots of ideas, request your copy of our free e-Book, ‘How to produce plentiful possibilities, pressing priorities and perfect plans’.



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