Blog Menu

Showcasing the impact of a coaching approach

How our partnership with an NHS Trust has helped to transform their culture

Showcasing the impact of a coaching approach


Last week we took part in an event that looked at how Tees, Esk and Wear Valleys NHS Foundation Trust (TEWV) are changing culture one conversation at a time.


Go MAD Thinking, under our ThinkOn® brand name, have been working in partnership with TEWV for 18 months to engage their people to create a sustainable culture of change.


Together, TEWV and ThinkOn introduced an approach to organically create a culture of change through asking High Quality Questions in meetings and conversations.  The project has enabled everyone in the Trust, from front line to executive level, to use Solution Focused Thinking in their day-to-day work. Master Coaches are being trained and supported by ThinkOn to spread and embed the use of our Solution Focused Thinking tools and methodology.


Fast forward to today and the approach has led to different thinking and numerous benefits including:

  • Generating hundreds of ideas to identify £11.6m in CRES schemes for the year
  • Reviewing meeting structures and making changes that will result in savings in the region of £41,000 per year
  • Using a coaching methodology to develop a new process for clearing waiting lists for the assessment of Autism in Children Services, resulting in permanent funding being secured



The ‘Changing Culture One Conversation at a Time’ event was led by TEWV’s Director of Therapies, Sarah Dexter-Smith, along with Michelle Brown, Head of Organisational Development and Steven Bartley, Head of Quality Improvement. More than forty delegates heard from the team with Sarah sharing the background to the work and the aim of the approach:


To enable all staff to use a solution focused framework in their work to think about change in relation to themselves, their colleagues, services users and carers.


Over the two years the ThinkOn methodology and tools have been introduced to more than 2800 members of staff. The benefits to staff have been far reaching from both a personal and professional level including:

  • Improved goal setting providing more clarity, possibilities and better workflows
  • Increased staff confidence about their career, with other staff, when making decisions and setting boundaries
  • Improved wellbeing with staff happier at work, making choices and seeing problems as opportunities
  • A more considered, consistent and compassionate way of managing teams


Andy Gilbert, Managing Director of Go MAD Thinking, led a series of practical exercises. A thought-provoking game and coaching activity with the Go MAD Coaching cards and a possibility thinking exercise inspired light bulb moments (new ideas, realisations and dated actions) on every table.


The event shared a number of success stories from the partnership including the importance of asking the right question, at the right time, to the right person and how to coach 300 people in 90 minutes.


Finally, we heard from Colin Martin, Chief Executive, Ruth Hill, Chief Operating Officer and Master Coaches about the partnership and the work carried out to date:



Find out more about our work with Tees, Esk & Wear Valleys NHS Foundation Trust changing one conversation at a time.  

Get in touch with one of the team to find out more about how freedom licences and the Master Coach approach could make a difference to your organisation.

Do you want to overcome your biggest hurdles, get your projects and initiatives back on track and get your teams focused - all in just 30 days? Check out our new online 30-Day DASH Programme!
Find out more today!
© 2020 Go MAD Limited  |  Privacy Policy  |  Terms of Use  |  Delivery & Returns  |  Site Map  |  Website Design Quiet Storm Solutions Ltd