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Unprecedented times...

A message from our founder

Together, during these unprecedented times, we are being faced with significant challenges and for some possibly the toughest times in our lives. The global coronavirus pandemic is affecting our families, our businesses, our communities, and our way of life. I am perhaps a little later than some in sharing our position at Go M.A.D. (Make A Difference) Thinking on this as we have been working diligently behind the scenes to think this situation through in true ‘Go Make A Difference’ fashion, considering hundreds of possibilities including risks, implications and the most significant needs of our team, our clients and our wider society.

Before anything else, our thoughts are with anyone who's been affected by the virus, either directly or indirectly. Our hearts are especially with those who are sick, to whom we extend our sincere wishes for a full recovery. And we're truly inspired by the selfless healthcare and key workers around the world who are on the front lines working tirelessly to care for people in need.

At Go M.A.D. Thinking, as at your organisations, we’re focused on the health and safety of our employees, families and communities.

Our teams have begun to work with clients through digital channels as much as possible. We’ve postponed our in-person programmes, typically run from our countryside HQ, until at least the end of April and are providing a range of telephone coaching and zoom training sessions. Having run personal and immersive programmes for over 20 years now, this change in working and serving our clients digitally was always part of our strategic plans and will now be accelerated in the coming weeks and months.

As ever, even as we deal with this pandemic, our team at Go M.A.D. Thinking remains optimistic, results-focused and committed to your success. While all businesses are in uncharted territory, the Go M.A.D.® Results Framework has never been so crucial in supporting the thinking, planning and communication of our leaders, managers and people. Our Purpose – “To improve your world through better thinking” – continues to underpin our conversations, decisions and future direction.

During this time, we’re working hard to develop solutions specifically designed to support our clients and also their communities – from new problem-solving apps for front line staff, sponsored webinars for UK charities, to telephone coaching for NHS management. 

Over the coming weeks we will be looking to recruit 100 experienced coaches from around the UK to help us provide the very best support for our NHS colleagues in this time of most need. Operating under the banner ‘Thinking For Good’, our new-formed tribe will offer much needed free support and practical thinking tools that will help our NHS managers and their teams to continue to give the very best care they can.

Our software partners are going above and beyond to accelerate our plans to launch digital content via a new-look website and an intuitive app designed to help users ‘breakthrough’ problems using simple but powerful questions.

If you are aware of other possible partners or opportunities for us to help others with applying the Results Framework, please let me know at

We have Thinking Engineers and Make It Happen Managers in our team that are here for you every step of the way. This moment requires us to be our best selves, with patience, understanding and compassion. On behalf of all of us at Go M.A.D. Thinking, we’re committed to working with those of you taking personal and organisational responsibility for Making A Difference in these challenging days and months ahead.

As we go forward, we’ll be sure to keep you updated, and please know that we always value your questions, possibilities and thoughts (whether helpful or hindering).

Keep Making A Difference
Andy Gilbert
MD and Founder, Go M.A.D.® Thinking and ThinkOn®

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